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OUR JOURNEY

The internet completely changed the way we do business. Every industry has been effected, some positively and others not as favorablyConvenience being the driving force, has quickly brought us into this new digital age. On that journey real estate has Gon Digital. 

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Marina Goncharenko

Redefining the way 
we buy and sell

I have lived in Sarasota County for over 20 years. Born in Eastern Europe, my family moved to the US when I was 6. My first job I truly enjoyed was being a paralegal for a business attorney. This led me to read and draft hundreds of contracts, subsequently, introducing me to what I have come to love, Real Estate.

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I am happily married to my husband Mark and we chose to make Sarasota home to raise our 4 children. My goal is to innovate the way people buy and Sell Real Estate, setting a new standard and bringing a fresh new perspective to the industry bringing forward creative solutions to meet our ever changing environment    

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OUR MISSION

Change The Real Estate Industry

Over the last 10+ years I saw first hand how the internet has changed the way people conduct business. From buying groceries, e-commerce goods with 2 day shipping, cars, and even houses.

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The primary source for finding information about a product or service was the internet, and the value of a traditional sales representative was disappearing.

 

In order to be of value to a customer you needed to bring the information to them online and in the way they wanted to hear it, which was video.    

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Our Journey So Far

2018

GON DIGITAL IS FOUNDED

I did a case study for the sales I had over a period of 6 months. I wanted to learn where people were being sold on the product I was offering because I knew it wasn't me. I was shocked that over 80% of all my customers were influenced by a video review of the product on YouTube or a review comparison site. I left my sales Job and started my own marketing company. I began to learn where people were spending the majority of their time and what captured their attention. That lead to learning real estate photography and real estate videography.

2019

Acquired an E-commerce Business 

In a quest to help other businesses struggling with these changes to go digital, we went from being the marketing managers to part owners. Learning the importance of branding to grow and stand out from the competitors that seem to dominate different industries. The vision was to bring this information that we learned to the real estate industry where realtors are now starting to compete with not only other agents but big companies like Zillow, Redfin and other companies that are trying to figure out how to make this industry digital.  

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NEWS

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